Gush Beauty

Gush – multipurpose skincare infused makeup

Life & Half designed the Gush packaging by interpreting the name “Gush”, defiing it as the everyday excitement of feeling good, being on the go, the satisfying rush of looking good with ease. The diffused blurry imagery is visually representative of soaking in life, beauty and energy.

It creates a unique packaging surface that evocatively fluid & unlike a regular gradient.

Client – Gush Beauty
Agency – Life & Half