V Chotejne 765/15, 102 00 Prague Hostivar, Czech Republic

New brand and packaging of family pack of protein products

We created a brand of protein products in packaging for the whole family. The brief was to create a design specific to the local market in Slovakia, with the aspiration of establishing an emotional connection between the brand and the consumer.

We based our packaging design on the Slovak folk costume. The main geometry and shapes used on this packaging are inspired by a typical shirt and hat, traditional to Slovak folk. Consumers in Slovakia will recognize these shapes and find a better connection to the brand.