We were asked to redesign the visual for the overall packaging of the pastry shop Troufa Bread & Chocolate.
The store’s philosophy is based on eco-friendly packaging but also on the emotions that are evoked in the visitor on every visit – nostalgia, imagination, taste -. This is exactly what we wanted to convey in our visuals.
For this reason, we created custom designs drawn by hand using the “stippling” method with pens, which were digitally processed, and directly printed on the boxes. Botanical designs, cocoa branches and intense minimal typography around the logo adorn the store’s new boxes.