DUDECAFF Coffee

About DUDECAFF
DUDECAFF name is derived from DUDE + CAFF + DECAF .  It’s a coffee brand, that produces decaf coffee and multiple caffeine ratio . They provide solutions for persons who usually need coffee in their careers and daily life, and care about their health, because of the caffeine side effects . The idea of the brand is to reduce the caffeine in coffee so that people can enjoy and benefit from it without harming their health.

Process & Results
I have created a brand strategy for the brand based on the study and careful research in the field of brand work and the problems and solutions that it wants to present to the target group. After making the strategy, the complete visual identity was designed and a packaging design was made for coffee with all its products.

Deliverables
Brand strategy, Brand Identity, logo design, packaging

Most people love coffee and cannot dispense with it, especially if it is considered an essential part of their day to help them complete their work, but there is one problem, which is the harm of caffeine on health. We targeted programmers, athletes and designers, for the nature of their work based on their daily need for coffee, and their concern for their
general health.

I reached an appropriate direction for the commercial identity of Dodkaf, enabling them to achieve their vision and create a strong relationship with their target audience, resulting in brand loyalty. Whereas, the identity instills in the mind and consciousness of the audience feelings related to the following words: Calm – Happy – Healthy – Fun – Natural