Night Club Tropicana – Brewtiful

Brewtiful is an artisanal one-off nomad brewery from Greece. We’ve been assigned to create the whole branding and every label they’ve published so far. “Night Club Tropicana”- session IPA is the 10th label from Brewtiful.

A very tasteful beer with strong aromas of pineapple and tropical stonefruits, yet light in abv just 5% to go well with the greek summer that was the time it was released. We wanted to give a funky-disco-tropical style to our illustrations, making an illustrative pattern that wraps the whole can. Brewtiful addresses a more niche audience, which is well-informed about beer, looks for the difference and considers it important to be intrigued by catchy storytelling. The bright colors help the packaging to draw the eyes open to face fridges of the pubs where the beer is distributed.