Consumers often struggle to understand the contents of a product simply by looking at its packaging. Fortunately, I recently had the opportunity to design the label for a garlic puree with flavors that was being sold in Canada.

My goal was to create an effective and eye-catching label that would allow customers to quickly recognize the product’s contents. To do this, I used a single color per product flavor, so that customers could easily associate one with the other. Additionally, I incorporated images relating to the product, its packaging contents, as well as a listing of ingredients. In order to ensure that the product was accessible to all Canadians, I translated the label into both French and English.

Overall, I’m pleased with how the labels came out. Hopefully, customers will find them just as helpful and attractive as I do!