RINGO

Ringo snacks were born in the 1960s and stood out from traditional offerings. Their unique characteristics and link to sports made them beloved by generations of Italians. To keep up with changing tastes, Ringo underwent a repositioning project and asked FutureBrand Milan to assist them in the process.

The goal was to maintain the brand’s personality while engaging a diverse target audience. Extensive analysis of GenZ and Generation Alpha’s tastes, interests, and habits helped develop the right concept. Ringo’s new positioning is ‘Unique Together’, with a redesigned biscuit and more generous cream layer. The new visual identity is inspired by the biscuit’s shape, making it the protagonist of the pack. Ringo is an inclusive and open sign that unleashes creative energy.