Stina Plavac Mali Stipancic – a wine meant to inspire

Stina Plavac Mali Stipancic – a wine meant to inspire

The label design is a blank white canvas that inspires everyone to get their creative juices flowing while evoking the extreme conditions in which the vineyard is grown

The Croatian Island of Brac and its widely known snow white stone have been a source of inspiration to many artists since ancient times.

The Island of Brac also produces Stina wines, meant to inspire anyone who tastes them.* In the same vein, the Stina wine labels are blank white canvases inspiring everyone to get their creative juices flowing.

Although its beauty has been a source of inspiration, the stone from the Island of Brac is also a symbol of hardships associated with winemaking. This hard-to-reach, stone enclosed vineyard, grown on the extreme slope, is a home of single vineyard wine Stina Plavac Mali Stipancic.

The four-layered label evokes the extreme slope of this vineyard. So everyone who uses it as their canvas should rise to a single challenge: they should be creative and work around the slopes on it, replicating the work of winemakers in the Stina Plavac Mali Stipancic vineyard.

The label was designed by Bruketa&Zinic&Grey Agency. The video and photos show how Stina Plavac Mali Stipancic has inspired the illustrator Klasja Habjan.