Enosophia – wines with an interactive label that plays music
Enosophia is a Croatian wine brand. Through its activities, it wants to positively influence the environment, which includes creating and educating new wine lovers. That is why the brand was named Enosophia, coined from the Greek words enos = wine and sophia = wisdom, which means wisdom of wine.
The challenge was to position the brand in the minds of young consumers, but not to neglect other wine lovers.
The physical one-dimensional label on the wine bottle is combined with digital technologies thus enabeling the consumer to interact with the wine in a new way.
The first two wines launched under the brand Enosophia, Grasevina TRS No. 5 and rosé Matarouge, both have an interactive label. With the help of AR (augmented reality), from the wine label TRS No. 5 consumer can experience harmonious music composed purposefully to improve the taste of wine, as reported by research. By scaning the Matarouge label, the user can learn more about the world’s most famous rosé regions.