Crab Chips Lay’s Premium

I created the packaging design for Lay’s premium crab chips. I think that an established global brand with almost 90 years of history needs to explore new horizons and create an additional line of premium chips with a higher price segment and more natural ingredients. I would like to see interesting and unusual flavors already loved by everyone tastes, which will be produced in biodegradable packaging and take care of the world’s ecology.