Forever United: The Ultimate fan collection is a memento in the form of packaging for the hard-core fans of the Manchester United football club. It is an effort to bring a feeling of inclusivity between the fans and the club and to honour their lifelong loyalty. Forever United is a three-part series that consists of: The Everyday Collection, The Ultimate fan collection, and The Display Collection.
Our main motive here was to create a memorable experience for the fan through packaging. The kit’s visual language is inspired by several little visual details of the Manchester United club’s identity. The Kit acts as an experience during the opening of the package as well as serves as memorabilia for the fan.