Hint

BACKGROUND

Before Hint, the air-care market was saturated with outdated and tacky scent products, reeking of the scent of chemicals. Hint was started with the aim of revolutionizing the air care market, in the form of great unique scents that are simple and aesthetically pleasing to use. The project focuses on creating a modern and approachable brand identity that aligns with the brand’s values of simplicity, ease of use, and a subscription-based model.

BRANDING

Hint represents purity. The name “Hint” reflects the brand’s concept of subtly improving the air quality in homes and cars without overpowering scents or chemicals. Hint takes pride in being friendly, casual, and down-to-earth, yet sophisticated and high-end. The packaging of Hint reflects this, with simple, contemporary designs that are inviting. Hint’s products are designed for convenience and ease of use. The goal is to stand out in a market dominated by tacky and outdated products and to provide a unique and refreshing experience for customers.