Quasar is a brand that focuses mainly on eye skin care products. The brand offers vitalising, moisturising, nourishing eye creams and serums. Brand values the environment by creating recyclable packaging, and making vegan and non-animal-tested products. Brand character is inspired by an object in the universe – quasar, which is a massive and extremely remote celestial object, emitting exceptionally large amounts of energy, and typically having a starlike image in a telescope. It has been suggested that quasars contain massive black holes and may represent a stage in the evolution of some galaxies. The name of the brand comes from the massive object in the universe – quasar. It is scientifically proven, that quasars have active properties – just like eye cream and serum have. The name encourages the recipient to dive into the power, the unknown but and the end – the simplicity of the universe.
Core values:
Environment / Simplicity / Versatility