Cerveza Wiracocha

In the beautiful coastal city of Iquique, Chile was located La Barra Spa, a company that used to be a thriving bar full of life and laughter. However, like many other businesses around the world, La Barra Spa was affected by the COVID-19 pandemic and had to close its doors due to lockdowns.

During its closing days, the management of La Barra Spa met with its team of employees and together they searched for an innovative solution to keep the company alive. It was then that the brilliant idea arose: to create a returnable product with dispatch, which would not only keep the company afloat, but would also allow people to feel identified with their region.

The Green Advertising agency led by Johnny Hueitra became the strategic ally of La Barra Spa and together they worked hard to bring the new product to life: Wiracocha Cerveza in Growler format. The name made reference to the Inca god Wiracocha, evoking the greatness and cultural richness of the region.

The Wiracocha Cerveza in Growler format became a symbol of the resilience and entrepreneurial spirit of La Barra Spa. It was a high-quality craft beer, carefully brewed with local ingredients and with a unique flavor that represented the essence of Iquique.

The growler format allowed customers to enjoy this draft beer in the comfort of their homes and then return the container for reuse. This not only encouraged sustainability and reduced waste, but also created a bond between La Barra Spa and its clients.

Green’s proposal for the Wiracocha Cerveza in Growler format was a resounding success. The people of Iquique felt identified with the product and supported it en masse. Wiracocha soon became the preferred drink in the region, not only because of its exquisite flavor, but also because of the history and passion behind each bottle.

Thanks to this new strategy, La Barra Spa managed to stay afloat during difficult times and, over time, even expanded its business. The stores reopened, but the Wiracocha Cerveza in Growler format remained a central element of the company.

The history of La Barra Spa and its emblematic product, the Wiracocha Cerveza in Growler format, became an inspiring example of how creativity and love for the region can overcome any obstacle.

Curator’s Insight: The growler format is a smart way to bring this fresh beer to your home and then give back the bottle for them to use again. This helps the environment and also makes you feel closer to La Barra Spa and their crew.

Wiracocha Cerveza in Growler format is more than a product, it’s a symbol. A symbol of how they got creative and turned things around. A symbol of how they rocked their business and made it even better. A symbol of how the people of Iquique supported them and loved their beer.