Meraki is an all-natural, wild honey brand from Ontario, founded by apiarists. The awareness of the honey keeping practices in Meraki, is emblematic of ethical engagement with honeybees. I was inspired by the intricate relationship between honeybees and buckwheat flowers. Through the classic and emotional illustration style of the process, the zoom peek into the packaging reflects synergy in nature. The concept of pure essence in nectar is manifested in die-cut packaging.

 

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