For chocolate activists nucao, Berlin-based creative studio LIT developed an all-new brand, transforming “the nu company” into the leading challenger chocolate brand: Simply delicious chocolate that is 100% organic, vegan and fair. No greenwashing, just real good choc. LIT were asked to rethink every single aspect of the brand. From strategy to packaging design to implementation, from brand system to digital to campaign.

Curator’s Insight: LIT created a brand system that is bold, playful, and expressive, using vibrant colors, dynamic shapes and catchy slogans. The brand also has a strong digital presence, with a website and social media campaign that showcases the product and its benefits.


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