Prosfora

Prosfora (greek προσφορά /pɾo.sfoˈɾa/) is the act of offering, giving someone something solemnly as a sign of respect, love, religious worship, etc. That was the core idea of the brand, offering superior quality extra virgin olive oil to consumers. Austere black and white color palette in combination with the clean use of typography, brings forward the absolute purity of the product while achieving a modern and elegant design. The signature of the brand derives from the Greek letter “π” written in calligraphy, placed in the core of an olive shape to resemble the core value of the brand’s prosfora-offer of premium quality products.

Curator’s Insight: The design of Prosfora is a minimalist and sophisticated approach to convey the essence of the brand: offering high-quality extra virgin olive oil to discerning customers. The black and white color scheme creates a strong contrast and a sense of elegance, while the simple and refined typography reflects the purity and clarity of the product. The logo is a clever and creative combination of the Greek letter “π” and an olive shape, symbolizing the brand’s name and its core value of offering premium quality products. The logo also suggests a sense of movement and dynamism, as if the olive is being offered or presented to the viewer. The design of Prosfora is a successful example of how to use minimal elements to create a powerful and memorable visual identity for a brand.