UNGAZE

What is this product about?

Sex Toys range for UNGAZE.  Pornography is the biggest representation of sex in our lives. This huge industry is however dominated by male gaze. And this reflects in our society. Sexuality is not just about health and reproductivity. It folds an endless amount of extraneous material into itself. It is imaginative, conceptual, fantastical and rife with culture. Ungaze is the locus for expanding our concept of sexuality by intertwining porn with daily topics and everyday life.

We criticize the male gaze in the porn industry and put equal pleasure as our main goal. We want to deepen, explore and converse with you. We want more porn that makes us subjects of our sexual journeys, pleasure and destinations. More porn that reconciles us with our humanity, along with pleasure and fun. Inclusive, true, educational, equal, good porn.

Ungaze is not a brand. It’s a mindset.

What is the concept behind the packaging design?

Exploring how a packaging design can convey a concept related to sexuality can be an interesting exercise to explore different ways to communicate ideas and emotions.

Talking about sex needs some irony. If sex is a broad concept intertwined with everyday life more than we imagine, we propose objects of common use, but with a new function, a sexual function. We ironically invite you to rethink their use treating them as proper sex toys.

Solution

• THE DILDO SHOWER HEAD – Try masturbating with it and let the warm water spray your clit.
• THE BDSM EAR PLUGS – You can incorporate ear plugs in your sex life and engage in a BDSM sensory play as a way to help build arousal, anticipation, and even mystery during sex. Tie your partner up, and put the earplugs in. This will increase his lack of control and spatial awareness.
• THE BONDAGE SPATULA – Have your partner spank you with a rubber spatula. The kitchen utensil is ideal for beginners because of the soft material.
• THE MASOCHIST CHIP CLIPS – Feeling extra masochistic? Try using chip clips as nipple clamps.