BlueDash3.9°

Produced by Lingyun Creative Design — BlueDash3.9° Zero Sugar Sparkling Wine

This is a sparkling wine from China called “BlueDash”. Due to the name, there is basically no other choice for the product, but we still have different color combinations and different graphic designs on the bottle cap, which prompts us to distinguish different flavors. The “E” in the brand’s logo deformed the middle horizontal line at the beginning of the design. We decided to use this change more thoroughly, and use the given form on the bottle body to present not only the deformed curve, but also This section of the curve is also used at the bottom of the bottle. We focus on the typesetting of product-related information in the lower part of the bottle to make the product look more simple and classic.

This is a sparkling wine from China called “BlueDash”. Due to the name, there is basically no other choice for product color matching, but we still made different color combinations and graphic designs on the bottle cap part to distinguish different flavors. The “E” in the brand logo passes through the middle horizontal line at the beginning of the revamp design. We decided to use this transformation more thoroughly, using a concave shape on the body of the bottle to represent this deformation curve, and also apply this curve to the bottom of the bottle. We focus on arranging product-related information at the lower part of the bottle to make the product look more simple and classic.

Curator’s Insight: This is a sparkling wine from China called “BlueDash”. The name suggests a refreshing and lively drink, and the packaging reflects that. The clever usage of the distinctive curve that cuts through the middle horizontal line creates a sense of movement and energy.