New Amaro packaging design for Minnesota-based organic distillery, Ida Graves, by Buddy-Buddy. A stark color departure from the brand’s core lineup of spirits, this design takes cues from Italian apertivo traditions and conventional amaro design expressions. Photography by Jeremy Lee.
POTW Curator’s Insight
I love the usage of the colors – Turquoise whispers of freshness and depth, much like the natural ingredients that make up amaro. And orange? Well, it’s the warm, spicy and zesty burst of energy that mirrors the excitement of exploring new tastes.