Spice Blend Sides Dishes of Roti Canai

Design by: Lee Jovie
Location: Malaysia
Project Type: Student Project
School: Dasein Academy of Art
Course: Diploma in Graphic Design
Tutor: Ms. Low Poh Li
Packaging Contents: Spice Blend for Side Dishes of “Roti Canai”
Packaging Substrate / Materials: Paperboard and glass jars
Printing Process: Digital Printing

Introducing the “Spice Blend Side Dishes of Roti Canai” collection, offering Sambal, Kari, and Dhal inspired by Malaysia’s beloved Roti Canai, or flatbread Indian cuisine. Each dish boasts distinct flavors, symbolized by vibrant colors: fiery red for spiciness in Sambal, inviting orange for medium heat in Kari, and gentle yellow for mild Dhal. These sides cater to a diverse audience, from students abroad to Roti Canai enthusiasts, bridging work and learning needs.

The inner packaging design embodies the Indian kitchen’s emotions and flavors, with mascots in aprons radiating authenticity. Contemporary design and dynamic typography capture the vibrancy, enhancing the restaurant experience. The outer packaging, reflecting Indian culture, welcomes all with a cheerful bubble-talk signboard as product labeling. Inside, illustrations of bustling scenes pay homage to the Indian restaurant, while essential information ensures transparency.

This design harmoniously blends culture and culinary artistry, inviting consumers to savor not only the flavors but also the Indian hospitality, encapsulating warmth and richness.