The Chilean winery “Torre Roja” from the Cent­ral Val­ley (Cent­ral Val­ley Re­gion) cre­ates unique wines with a bright concept and a spe­cial bou­quet, com­bin­ing loy­alty to tra­di­tion with a mod­ern ap­proach to pro­duc­tion.

The line of light single-vari­et­al wines cre­ated from Pinot noir, Viog­ni­er and Riesling grapes is in­spired by the won­der­ful world of flora, with its vari­ety of shapes and aromas. Re­fined and el­eg­ant – these wines are de­signed for the same beau­ti­ful con­nois­seurs. An ex­press­ive logo based on an el­eg­ant an­ti­qua font is com­ple­men­ted by a sign that com­bines the im­age of a guid­ing star and a flower bud.

The over­all calm and bal­anced com­pos­i­tion of the la­bel is broken by a bold di­ag­on­al stripe that serves as an iden­ti­fi­er for the grape vari­ety and gives the la­bel design fresh­ness, rel­ev­ance and a bit of dy­nam­ism. Graph­ic il­lus­tra­tions of flowers and but­ter­flies frame the type block, cre­ate a spe­cial soph­ist­ic­ated at­mo­sphere and sym­bol­ize the rich­ness of the taste of the drink, cre­ated with pas­sion and pas­sion for their work.