YummyBy Jam Packaging Design (fictional brand)

Brand manifesto: At YummyBy, we believe life’s joys come in little jars. We’re a vibrant, youthful brand dedicated to adding flavor and delight to your everyday moments. Our jams and sweets are crafted with love, using fresh fruits that will make you smile with every bite. Whether you prefer toast, crackers, or cookies, we have a flavor just for you. Join us in making every day a little sweeter.

Project Focus: Create a line of labels for a jam line that captures the essence of YummyBy’s playful brand while highlighting the quality of the products.

Target Audience: Young, sweet-toothed individuals seeking unique, tasty options.

Differentiation: Creating eye-catching packaging that stands out on store shelves using illustrations.