“GREEN EAZE” is a concept for a brand of plant based products. The task was to come up with a packaging design that would reflect a modern, active and cosmopolitan character.

This is a kind of combination of urbanism and nature, taking into account the dynamics of modern life, as well as the needs of people who, in the conditions of everyday haste and abundance of things to do, try to adhere to a healthy lifestyle.

My design concept is simplicity and laconism of the packaging, and the differentiation of tastes and lines is shown through color solutions and small photocells. In the absence of unnecessary noise, packaging can stand out among competitors in its niche on the shelf.

 

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