The packaging design project for the Total Blanc whitening line involved a complete overhaul of the packaging for the entire brand’s dental whitening product range.
The project aimed to improve both the structural and visual aspects of the packaging. The packaging features holographic hot stamping, metallic Pantone applications, and matte BOPP lamination. Each kit includes a tray for holding the syringes and a mouthguard holder. The outer packaging has a window that allows a view of the syringes, which are positioned at an angle to create the illusion of them floating within the packaging.