Fayrouz – Ramadan Can packaging

Arwa Sanad

“ايد بفانوس و ايد بفيروز” translated to ” a hand with a lantern and a hand with fayrouz (flavoured malt can)” is a packaging project and a launch campaign for Fayrouz in the holy month of Ramadan as a marketing approach of presenting fayrouz as a Ramadan-friendly product to be served in Ramadan.

The approach was to depend on creating a feeling of nostalgia to the audience by two means first by character designs that look like old cartoons played during Ramadan and second by using well-known phrases related to Ramadan with a little twist on them.