Young adults nowadays have developed an interest in purchasing secondhand fashion items. However, their primary motivation for thrifting does not stem from environmental concerns. The challenge here is to make their top-of-mind intention of buying secondhand items to save the environment.
The idea of one-of-a-kind is applied. Giving the donated items that did not withstand the passage of time a new life by upcycling them into one-of-a-kind hair accessories in the store. Then, packaging them with pop imaginative characters that describe the beauty of upcycling and reselling them to inspire the target consumers to upcycle and recycle creatively.