Hey, that’s it. is a brand of lyophilized fruits and vegetables, whose name and image capture the result of a process patented by the American space agency NASA in the 1960s.

The water removed during lyophilization is almost 100% pure, the taste and appearance, but above all the minerals, vitamins, and nutrients remain in the fruit or vegetable.

We place the logo in a somewhat unusual place, right below the name of the flavor, and the user perceives it as a promise that does not cover the best – the content – with anything.