Quàde

Target: QUÀDE | Brand identity – Packaging design

Strategy by Storm Slash Studio

QUÀDE – JUICE PACKAGING DESIGN

“Quàde” or “Quà đê” is a slang for an offer for sale in Vietnamese. As the name, “Quà” means “Gift” with meaning that this drink is a nutritious gift for users to quench their thirst on hot days. It is such a lively gift which can bring a great amount of energy and burst life.

3 different flavors are corresponding to each timezone of the day. The flavors match and ensure they retain the quintessential quality of fruits, combined with a balance in nutrition to give consumers a convenient and refreshing drink and ensure health.

The brand was created with the inspiration from the flow of the Red River in northern Vietnam, meaning that the drink is a priceless stream of nature that brings a sense of belonging. The image on the bottle body is designed abstractly like a person’s mouth is open to enjoy the fruits, creating a playful, witty, and friendly design spirit serving many different types of customers.