Yura Timoshenko

Moscow, Russia

Yo Moe is a new brand, somewhat of a Tic Tac hue. There were some limitations with the package itself though. In the current shape opening a pack is not as easy as it could have been in my view, with a zip lock in a narrow part of a pack, but it may change as more data from users will be gathered.

The client wanted a bright colorful branding that would appeal to children, but not only. I had to rely on manga-styled graphics to convey the fruity quality of tastes. It is currently launched quite aggressively with TV ads, sales on airlines, and digital marketing. So far sales are good and even my own daughter loves candies and packaging. The package looks good on shop shelves, small colorful pouches, easy to carry too, being almost flat.


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