Yura Timoshenko

Moscow, Russia

We were approached by a small vendor of nuts and dried fruits, trying to promote their brand on a local market and maybe more. I offered various options, I was somewhat thwarted by image of gecko that should be used in the design. A bit difficult to se it without implying that the product is a bag of dried up geckos. Here is a retrospect of my soul searching with a tint of gecko. Eventually cliend opted for an option with a cut-through window on a package, so that consumer has no doubts about its content. And gecko had to be fractured and split into geometric shapes to avoid any naturalism.