The design of this product, “Candy House”, won the German Red Dot Award in 2020.

The expression form of the candy theme is mostly a colorful visual presentation. Based on the principle of creating product packaging differentiation and making products stand out, we chose the black-and-white fairy tale concept to form a plane with MAC letter elements, together with colored lip glaze products.

The design concept conveys that every girl has the imagination of a fairy tale world, and constructs a real two-dimensional space with the concept of a dream candy house, which is the comfortable place of life. The dream candy house is far away from the hustle and bustle of life. Enjoy this moment of impudence, you are the most gorgeous primary color in the fairy tale world.

At the same time, the concept of a candy house is convenient for later promotion.

BXL is committed to product creative design and product packaging design and manufacturing。BXL Creative has always believed that a great packaging design speaks for the brand and drives sales.