Dinner Drug

Dinner Drug. Extra Virgin Olive Oil. Illegally tasty.

Dinner Drug is a new Cretan olive oil. It is not really drug; it’s a metaphor. It’s simply an olive oil worth trading your soul for. Dine like there’s no tomorrow.

The visual identity is based on a very bold and impactful type composition, where the logo’s custom lettering coexists with a condensed serif font. The typographic visual covers the entire surface of the canister, displaying the catchphrase ‘Illegally tasty’ on the BOP and the brand’s manifesto on the side. All of the design elements are printed in a flashy neon orange color, contrasting with a deep, dark green background.