The Catering Co Signature

The Catering Co is an authentic Indian cuisine and catering company in Blackburn, UK. For over 40 years throughout generations, the company has catered to traditional Indian food for weddings, celebrations, anniversaries, informal or business events, and any other occasion. Individual clients were also served the cuisine of the day by the Catering Co.

The Catering Co’s next step is to produce their signature dish for promotion to the commercial industry and supermarkets, featuring Lassi, Pickle, and other dishes. As it came to Sprouto, the brief was to come up with a brand known as “The Catering Co Signature”, and also to come up a packaging concept for their beverage packaging.

When it comes to their concept as a brand, however, they have their signature recipe with excellent different tastes and covering a high standard of nutrition. To bring a concept for a Brand, the direction is to represent an Indian culture & cuisine, and modern look as the new generation. The condensed font for “The Catering Co” is more readable than the standard size as you figure out the tiny package of food and beverages, so to execute the brand, keep it simple. A signature can also be written as a signature.

Finally, as you can see in the packaging, which uses the Catering Co Signature brand, the black circle and the orange pattern around it represent the Indian Henna culture. The font style we use for the product names—for instance, “Mango & Strawberry Lassi”—is closely related to that of the Gujarati language.