Piana Reka

Student project – packaging for cider.

This is an exclusive product with a unique taste, made from selected varieties of fruit grown near the Drunken River, hence the brand name. Inspired by the curves of the river, a visual language was developed. The silhouettes of the fruits are drawn as if they are coming from the outline of a river, and the text is not centered on them, since rivers also flow from their banks.

The benefits of drinks are presented in the form of topographical signs, which are used as symbols on maps. There are also labels on the glass bottles that resemble mustaches, on which is written the Russian proverb “I was there, I drank honey beer, it flowed down my mustache, but it didn’t reach my mouth.”

A cider factory in the Nizhny Novgorod region is not only a place where you can taste delicious and high-quality cider, but also a tourist place where you can enjoy a cozy atmosphere and nature, learn about the cider-making process, and try different varieties.