Raha Frozen Food (Rebranding Concept)

Embarking on a transformative journey with Raha, the Kuwaiti organic food restaurant, our goal was to infuse a more modern and original identity into their frozen food delicacies. Recognizing the desire for simplicity and organization, we set out to rebrand the design, opting for a more organic look that resonates with the restaurant’s ethos.

The key solution involved simplifying visual elements and introducing hand-drawn illustrations of the products, enhancing their attractiveness and natural appeal. To achieve a harmonious blend of simplicity and an organic aesthetic, we carefully selected materials that embody the essence of nature, achieving a design that not only communicates clarity but also a genuine connection to the organic origins of Raha’s offerings

Mockups By Anthony Boyd Graphics