Bioma Kombucha

Kombucha Bioma.

Few brands, like Bioma, show such dedication and commitment when it comes to providing the best of ingredients to the consumer. We wanted to reflect that idea in a proposal with the same level of detail, commitment and connection with raw materials. A thick, opaque glass bottle with a mechanical cap preserves the conditions of the liquid. An organic and sinuous typography inspired by the “scoby”, the fermenting fungus that gives life to the product, fits perfectly with the bottle. A unique execution for each reference that fuses the element of nature with the bottle through shapes and a color palette. Quality details such as the cap seal and screen printing add a special texture to the bottle. And a brand that invites interaction by going deeper into the bottles and forming the word Bioma.BIOMA kombucha manages to capture in the packaging and identity the same commitment to the ingredients and the production process, ensuring that the consumer has a perfect experience.

The Challenge

The recent relaunch of the brand has allowed it to receive a new and improved reception from its current and potential audiences, making a significant improvement in brand perception very evident. Its new image and narrative have opened doors for Bioma to new establishments and prestigious hotels, such as the Mandarin Oriental Hotel, Xavier Pellicer Restaurant, the Gourmet Club of El Corte Inglés, and soon, Unique Hotels. The solution At Summa, we define Bioma’s strategic platform in order to give them the tools to communicate to the world what they really are and value their proposal. We found a key strategic concept that connects with its DNA and is capable of inspiring all brand communication. From here, with a very clear story and personality, we redefined its greatest brand asset, the packaging. We did it through a new identity totally linked to its strategic platform and the reality of the product.

The Solution

At Summa, we define Bioma’s strategic platform in order to give them the tools to communicate to the world what they really are and value their proposal. We found a key strategic concept that connects with its DNA and is capable of inspiring all brand communication. From here, with a very clear story and personality, we redefined its greatest brand asset, the packaging. We did it through a new identity totally linked to its strategic platform and the reality of the product.