Franciscan Estates E. & J. Gallo Winery

Franciscan Estates E. & J. Gallo Winery.  / A radical change for this brand recently acquired by E. & J. Gallo Winery. Franciscan Estates was founded in 1972 as a tribute to the Franciscan friars who introduced viticulture to California. A revival of the brand’s old codes, a complete break with the pack on the market. The aim was to recapture the quality and success of the 80s. The gamble paid off: in just two years, the brand’s market share has risen from $15 to $40. Proof that modernity and history can go hand in hand.