MyAlma provides a healthy alternative to traditional menstrual products with 100% organic cotton and toxic-free options that are effective, safe, natural, and sustainable.
The purpose behind the brand is clear. Be the reference for women’s intimate health and well-being. MyAlma is dedicated to educating women and girls about their bodies, menstrual cycles, and sexual and reproductive health. The aim is to create an active and empowered community of women.
MyAlma has taken a bold step forward with a transformative redesign that goes beyond aesthetics. The brand’s commitment to simplicity and clarity is now vividly reflected in every aspect. At the heart of this rebranding effort is a key visual that seamlessly intertwines with the natural rhythm of the menstrual cycle. This visual element is present across all product packaging and serves as a powerful symbol of the brand’s commitment to understanding and supporting women at every phase of their cycle. The technical illustrations of the product’s elements were developed to emphasize this commitment and to send a clear and direct message to women to care not only for their own health, but also for the well-being of the planet. Our redesign’s core philosophy departs from the conventional, embracing a fresh and modern approach to menstrual health.
The redesign extends beyond the physical product to the brand’s messaging. MyAlma’s goal is to break down taboos and encourage open conversations about menstrual health. The newly designed website also serves as a conversation starter, inviting women to feel empowered and confident about their bodies. It invites consumers to join a movement that goes beyond menstrual products. It is a celebration of individuality, a commitment to clarity, and a step towards a future where women can embrace their menstrual health with confidence and pride.