Swiss Beauty Cosmetics

Swiss Beauty is a young cosmetics brand with a large market across tier-2/3 cities in India. To penetrate the primary urban centers namely the big metropolitan tier-1 cities like New Delhi, Mumbai, and Bangalore amongst others; there was a strong need to stand apart.

Keeping the brand’s ethos of accessible beauty for all, we transformed the visual identity of packaging design into one that carries a strong modern international appeal to trigger the imagination of the aspirational urban young. Solid colours with clear spaces and a modern Sans-serif typeface in a thin to moderate weight was thoughtfully chosen to reflect our desired brand perception. Deep black is chosen as the primary colour for the packaging of the complete brand portfolio to accentuate the feeling of luxury & indulgence, while a bright taffy pink creates a definitive highlight of select hero products.

Packaging Production ran across a variety of materials and form factors like glass bottles, aluminum tubes, Jars, and roll-up plastic/ metal casing. A combination of direct material printing on glass and transparent label wraps was leveraged. Raised UV + metal foiling over matte finish translated our chosen design language on Monocartons and larger multi-pack boxes.

The brand garnered a strong lift in sales and recall within a month of the new packaging launch. Made our creative design efforts a truly beautiful experience.