Shaaimu Smartwatch FitPro

Horizon9

Noida, Uttar Pradesh, India

Shaaimu is a young mobile accessory & consumer electronics company with new-age products across a vast bouquet of lifestyle accessories.

But they were hugely lacking in brand design to make a consumer impact.

We transformed their complete brand identity through strategic visual design to bring alive their belief in the fusion of cutting-edge technology and innovative design creating quality products for the listener, the observer, the discoverer. The one who loves the journey.

Smart watches are one of their flagship products but for us, they were an opportunity to become the first reflection of the new design language for the brand crafted by us. We made the smart-watch smarter with a strong young colourful vibe sprinkled across its 3 colour variants. Selective embossing, silver foiling, and sharp spot UV processing on key visual elements makes the packaging truly shine brighter ~ a sigh of relief from the dull mundane!

Not to forget the lit-up smiles and glee, the first sight of packaging brought on the faces of unassuming buyers making them fall in love with the new refreshed look of Shaaimu.

 

omgsogd omgsogd

Horizon9

Noida, Uttar Pradesh, India
Credits:
Creative Director: Kshitij Narain
Art & Design: Chetan Upadhyay
Art & Design: Irshad Saifi
Art & Design: Hritik Agarwal
Client:
Shaaimu