Aura

Aura perfectly encapsulates the essence of lipsticks, representing its ability to enhance and highlight the inner energy of each woman, while inviting a beauty experience that goes beyond the superficial. Inspired by the power of the aura and its connection with the feminine.

The goal is to capture the unique essence of each woman, reflecting her inner strength and unique beauty through makeup. Using gradients in the design of our lipsticks as a visual representation of the broad spectrum of the feminine aura, symbolizing the complexity and depth of femininity. From soft to intense tones, seeking to capture the vital energy of each woman. This concept of gradients not only encompasses the diversity of colors, but also the idea of fluidity and transformation, inviting each woman to explore and express different facets of her personality through makeup.