Limlet

Orange candies, popularly known as Limlet in India, hold a special place in the hearts of many as a nostalgic treat. Passed down through generations, their enduring popularity is owed to their simple yet irresistible composition. However, despite their timeless appeal, their packaging has remained largely unchanged over the years, typically being sold loose in plastic bags in predetermined weights. Our mission? To breathe new life into the packaging, specifically targeting young users just discovering these candies and also catering to those with a cherished nostalgic connection.

Through countless sessions of playful exploration with these candies, we stumbled upon a groundbreaking revelation – a unique way to arrange them, capitalizing on their distinctive structure. This breakthrough sparked our creativity, leading us to devise innovative packaging solutions that not only showcase the candies but also pique the interest of consumers, both young and old. Our journey culminated in the creation of two distinct designs: the compact and convenient “Puck Pack,” ideal for those on the move, and the larger “Family Pack,” perfect for sharing and savouring in the warmth of your home.

In our quest to reimagine the packaging for orange candies, we endeavor not only to captivate the imaginations of a new generation but also to pay homage to the cherished memories and traditions associated with this beloved treat. With our fresh approach to packaging, we aim to evoke a sense of wonder and delight, ensuring that these timeless candies continue to hold a special place in the hearts – and taste buds – of consumers worldwide.

This concept is created as a potential design direction for Paper Boat™, a brand adored by millions in India. This design has no direct affiliation to the brand.