MagiCO

With Helloday’ MagiCo, indulgence enters for the first time the scene of the beverage sector. An innovative drink with a new sensory experience given by a combination of liquid juice and jelly coco cubes. A complex creative job, from brand positioning to naming and visual identity – including logo, packaging design and key visuals. And a simple solution, focusing on the magic of the consumer experience.

The name Magico comes from the combination of magic and coconut delivering the pleasure through its Italian sound. The star is the perfect symbol for an iconic and impactful visual identity, in a blue color that is very visible and also traditionally connected to magic. The fruit visuals are hyper-realistic illustrations, bringing in the necessary appetite appeal without overloading the design.