“Arizona” Redesign Of Packaging Prototype

Arizona’s redesign for this special edition has been conceived with the aim of enhancing the brand’s vibrant and distinctive visual identity, adapting it to a 250ml PET Plastic can format. This choice not only provides a more practical and easy-to-handle presentation for consumers, but also reflects a commitment to sustainability by maintaining the transparency and recyclability of the cans.

In terms of graphic design, we have chosen to maintain the vibrant color palette characteristic of Arizona and have used modern geometric graphics to generate a contemporary aesthetic. The combination of circles and squares creates visual harmony, while colors such as blue, pink, green, white and black have been strategically selected to highlight the graphics effectively.

The logo has been simplified using a fancy typography, highlighting the letter A and reducing “rizon” in size to complete the name “Arizona.” This decision not only improves the readability of the logo, but also creates a visual balance between the graphic elements and the logo, reinforcing the brand identity in a cohesive way.

Finishing with logo printing varnish not only provides a more premium and visually appealing look, but also protects the printed design and ensures its durability over time. Additionally, label printing offers the opportunity to add additional details about this year’s special edition, such as information on featured ingredients, thereby enhancing the consumer experience and adding value to the product.