Jo Malone

All over the world, perfumes and essences are an ever growing industry. World renowned brands are constanty aiming to develop unique fragrances which sets them apart from the rest. One such brand is Jo Malone, which dedicates to developing luxury essences for its customers. Created in 1990, Jo Malone is a brand based out of the historical city of London. As an idea for a limited edition packaging, I came up with this design, which brings the very essence of London to customers along with its essence.

London is well known for its monuments, people from all over come to see them. However, there are some lesser known things, which essentially gives London its unique identity. The hackney carriage, the telephone booth, and the architectural door design, these are things unique to the city. My idea is to deliver these unqiue identities of London through the application of a pop art style, and celebrate them as a part of the origin of the brand. And tiles of the container box is aimed for the tile structure of the London tube.

Each of these three special edition boxes come with a bookmark which talks, in brief, about one of the three unique identities of London hoping to educate explorers to go to London and take is every bit of its essence along with the perfumes.