Eduardo Piedra

Guayaquil, Ecuador

How to make salt, despite being a regular product with nothing special, compete in another category to continue growing?

By reintroducing the product to a new market, in this case, salt for witchcraft! With a new packaging inspired by its new market, using the communication codes of the same, and adapting to new targets.

The Pub School
Art Director: Eduardo Piedra Quiroz
Creatives: Melissa García, Ezequiel Torres, Ana Paula Escobar

This is a student work*