TRU Skincare

This is TRU, a skincare brand that is solely catered to older skin and their discomforts (irritation, excessive oil, and fatigue).

The packaging is split between two bases and three pumps. The bases are hydrating and oil-control gels and are chosen depending on the consumer’s skin type. The pumps are what tackle the skin issues; red is irritation, green is fatigue, and yellow is excessive oil.

This system is set up around TRU’s value of individuality and the desire to meet each consumer’s specific needs.