野理茶叶包装- WILD TEA packaging design

野理是一款新兴的袋泡茶品牌,每种茶叶都有一个独特的图形。图形概念取自大自然中常见的景或物,包装设计的视觉识别通过图形在网格中拉伸变形的组合为每种茶叶设计出独一无二的图案,彰显了每款茶不同的个性和口味。

WOLD ORIGIN is an emerging brand of bagged teas, each with a unique graphic. The graphic concept is taken from common scenes or objects in nature, and the visual identity of the package design is created by stretching and distorting the graphic in a grid to create a unique pattern for each tea, which highlights the different personalities and flavors of each tea.

野理包装的设计理念核心在于大胆的图形和鲜明的色彩,野理正是通过这种有意识地使用图形和色彩,寻求建立一种既令人难忘又美观又有严格秩序的视觉语言,也传达了品牌的理念-自然、独特、充满个性。也希望产品的包装能够唤起消费者探索茶叶的欲望。

The core of WORLD ORIGIN’s packaging design concept lies in bold graphics and vibrant colors. It is through this conscious use of graphics and colors that Noni seeks to establish a visual language that is memorable, aesthetically pleasing, and strictly orderly, and that conveys the brand’s philosophy of naturalness, uniqueness, and full of character. It is also hoped that the product’s packaging will evoke a desire in consumers to explore tea.​​​​​​​