Coffee Foundation

To develop a visionary brand that transforms the perception of mental health, leveraging the universal symbol of coffee to foster open conversations and promote awareness in society.

Coffee Foundation challenges conventional thinking by embracing the complexity of mental health and advocating for open dialogue through the power of coffee.​​​​​​​ Create a bold and daring brand identity, reflecting the courage needed to tackle complex societal issues. Emphasize the transformative power of conversation over a cup of coffee to spark change and understanding. The slogan “Call Us Crazy” endeavors to build a community and reshape the notion of ‘craziness’ into a positive force.

We embrace this label because we passionately believe in our objectives: envisioning a world where mental health receives the same level of care as physical well-being, and striving towards a future free from suicide.